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Bulk SMS broadcasts

Reach every tenant instantly.

Compose once, choose who it goes to, and send. Bulk SMS broadcasts reach your whole portfolio or a precise segment — overdue accounts, a single block, leases expiring soon — over the channel every tenant can receive.

Who you reach

Send to exactly the right tenants

Pick a ready-made audience or build your own. The recipient count updates as you refine it.

All tenants

One message to everyone you manage, across every property.

A specific property

Everyone in a single block — ideal for building-wide notices.

Tenants with overdue balances

Target just the accounts behind on rent with a focused reminder.

Leases expiring soon

Everyone whose lease ends in the next 30, 60 or 90 days.

Custom segments

Build an audience by property, lease type, move-in date or deposit status.

What you'd send

One message, the whole building informed

  • “Water will be off in Block A this Saturday 10am–4pm for tank cleaning.”
  • A rent-due reminder to every tenant currently in arrears
  • A policy update — new payment instructions, a change of caretaker
  • Holiday greetings to all your tenants in one send
  • An emergency notice — a security incident, a burst main
  • A lease-renewal nudge to everyone expiring in the next 60 days
Delivery you can trust

Built on real carrier routes, with failover

Safoa sends through established African SMS providers — Arkesel and Africa's Talking — with automatic failover: if one provider can't deliver, the next one tries. Every send is logged so you can see what got through, and routing is country-aware so messages take the right path to each network.

Coverage

Country and sender-ID coverage

Bulk SMS reaches tenants across our supported markets — Ghana, Nigeria and Kenya via Arkesel, and additionally Tanzania, Uganda, South Africa and Rwanda via Africa's Talking. Branded sender IDs are used in countries where they're approved; where they aren't, messages send from a compliant default. Sender-ID registration is country-specific and we'll guide you through it.

Cost

What it costs

SMS is charged per message, and per-message rates vary by country and network. Each Safoa plan includes an SMS allowance; bulk broadcasts draw from it. See the pricing page for what each plan includes and which plans include bulk broadcasts.

See plans & SMS allowances →
Compliance

Send responsibly

Bulk messaging is regulated, and the rules differ by country — Ghana's NCA, Nigeria's NCC, Kenya's CA and South Africa's ICASA all set expectations around consent, sender identity and opt-outs. Safoa gives you the tools to message responsibly — keep broadcasts relevant, send within reasonable hours, and always honour opt-outs. Safoa helps you comply but can't guarantee compliance with every national rule; when in doubt, check your local regulator.

SMS vs WhatsApp

Two channels, different jobs

SMS reaches every tenant with a phone — no app, no data needed — which makes it ideal for mass, must-arrive notices. WhatsApp is richer and better for 1:1 conversations and the AI Assistant. They're complementary; WhatsApp broadcasts are on the roadmap.

See the WhatsApp integration →
After you send

Know what got through

Every broadcast logs its delivery results, so you can see how many messages were delivered, retry failures, and keep a record of what you sent and when.

Bulk SMS FAQ

Reach your tenants in one send